The Best in Disability Advertising Awarded to Duracell at ANA Multicultural Marketing & Diversity Conference

TORONTO, Nov. 11, 2014

eSSENTIAL Accessibility Director, Mark Steele, presented the landmark award to winner Duracell for its moving ad ” Trust your Power.” Created by advertising giant Saatchi & Saatchi, “Trust your Power” was aired for the first time at the 2014 Super Bowl. The ad features the NFL’s first legally deaf offensive player, Derrick Coleman of the Seattle Seahawks, and has made waves with its inspirational message since its debut.